Webfinity Studios Launches Promotions for Betty Crocker Fruit Snack Brands PORTLAND, OR, December 20, 2000 - Webfinity Studios today announced the launch of three Internet promotions for Betty Crocker Fruit Snacks. The interactive promotions can be found on Zeeks.com, a popular games and entertainment site for kids ages six to 13 that is designed and published by Webfinity Studios. The online promotions are integrated with offline package promotions for each snack brand.      The three promotions are part of a special Betty Crocker Fruit Snacks mini-site hosted on Zeeks.com and linked from the Zeeks home page. The back-of-the-box promotions, which include the Internet URL will hit store shelves beginning in January. The promotions are targeted to kids aged six to 12.      The three promotions include:      • Mystery Gushers Event      An online game and sweepstakes featuring three new Gushers fruit flavors. A new flavor will be introduced each month in January, February, and March. To play the online game, kids decode the month's "mystery flavor" to enter one of three doors to a mystery room. There they use detective tools to find the hidden Gushers. The promotion will be featured on 14.4 million Gushers packages (5 SKUs) this winter.      • Fruit Roll-Up Tattoos Event      Tattoo Fruit Roll-Ups are a new product variation that is being introduced with this promotion. The online component features three games that let kids play with the tattoos while interacting with the Fruit Roll-ups brand. Kids can design their own tattoo creations, put groups of tattoos together in unique combinations and print them, and play a Tattoo Scramble game. The promotion will be featured on 15.5 million packages of Fruit Roll-Ups (7 SKUs) this winter.      • Scouts in Space Fruit Snacks Event      The Mission 2001: Scouts in Space interactive promotion features a "Space Bowling" game, a fun space trivia quiz section, and online resources for information on astronomy, all hosted by three unique characters, "The Scouts," created just for this event. The promotion is being featured on 2 million club packs of Betty Crocker Fruit Snacks brands (4 SKUs), including the Fruit Roll-Ups Variety Pack, the Fruit by the Foot Variety Pack, the Gushers Variety Pack, and the Squeezit Variety Pack. Squeezit packs contain Zeeks.com stickers, while the other brands contain collectible Scouts figurines.      About Webfinity Studios and Zeeks.com      Webfinity Studios provides innovative Internet marketing solutions to corporate clients and interactive agencies that want to reach kids ages 3 to 18 online. The company specializes in the design and development of highly engaging digital entertainment that attracts children and teens on the Web. Webfinity Studios also provides clients with site hosting, traffic analysis, and strategic consulting services on request. More information can be found at the company's Web site at www.webfinity.com.      Zeeks.com is an award-winning games and entertainment Web site for kids ages 6-13 that has become a favorite of Internet-savvy children and their parents. Zeeks.com currently attracts more than 500,000 unique visitors monthly to its site at www.zeeks.com. Zeeks ranks 11th out of the top 50 children's entertainment sites in the 2-11 demographic, according to Media Metrix, the leading Internet audience measurement firm. Zeeks.com has garnered both an EMMA Award and a Gold NewMedia INVISION Award for outstanding Web site design for children. Zeeks.com was spun off as a separate company in 1999 by Pierian Spring Software, an educational software company founded in 1992.      About General Mills General Mills is a leading manufacturer and marketer of consumer foods products, with annual sales of over $6 billion. Major U.S. businesses include Big G cereals; Betty Crocker dessert, side dish and dinner mixes; snack products; Gold Medal flour; and Yoplait and Colombo yogurts. The companyıs expanding international operations include wholly-owned businesses in Canada, Mexico and China, a snacks joint venture with PepsiCo in Europe, and a worldwide cereal joint venture with Nestle      For further press information contact:      Shelley Pritikin      Webfinity Studios      (503) 241-7841      spritikin@webfinity.com